About Culture Image

Are you ready to learn about the “secret sauce” that keeps Quicken Loans competitive and an awesome place to work? Well, we hate to disappoint you, but there is no secret sauce. There are ingredients, however!

We call our ingredients ISMs. ISMs are the ideals we live by here at Quicken Loans and our family of companies. ISMs are who we are, more than what we do. They are the foundation and the philosophy that we live by.

ISMs are ideals for all of our team members to follow. To help you get the picture, let’s break down the ISM “Obsessed with finding a better way.” What does this mean? Well, at Quicken Loans, we’ve embarked on a never-ending quest to find a better way for everything we do, everything we touch, and everything we see. We don’t settle for less because it’s not in our DNA to accept less than amazing. It’s a key priority – an obsession – for everyone who works here.

We want our team members to live by the ISMs. They produce an incredible culture that promotes creativity, enthusiasm and passion. Without the ISMs, we wouldn’t be who we are today.


Always raising our level of awareness.


As Yogi Berra said, "You can see a lot just by looking." Keep your head up. Look. Be curious. Notice what is actually happening around you. Really notice. Listen. Listen to your clients. In fact, listen to everyone. Everything starts with awareness. Being alert. Being awake. Tuning in to the frequency. It’s a perpetual choice to both stay aware and raise your level of awareness. Our future, growth, innovation and success start with the thousands of eyeballs of our team members. That’s you.


The inches we need are everywhere around us.


If a company does one big thing better than their competition, it becomes fairly easy for their competition to level the playing field: they can just imitate that one thing. But, if a company does thousands of little things better than anyone else, they become nearly impossible to imitate. We call those thousands of little things "inches." We’d never be able to foresee all the things that should be noticed or improved. Instead, we drive a culture that motivates our team members to find the inches we need all around us. We are all empowered to find the opportunities to make an impact everywhere; one inch at a time, these inches all add up to greatness.


Responding with a sense of urgency is the ante to play.


Urgency is your inner compulsion and drive to get things done in a timely, yet thoughtful, manner. On this team, we return all phone calls and emails the same day. We’re on the lunatic fringe. We’re obsessed with answering inquiries ASAP. Not just to clients and partners, but to each other! There’s no other way, and no other option. Urgency motivates us to ensure we communicate all news fast, both good and bad. We take care of things, especially our clients … NOW!


Every client. Every time. No exceptions. No excuses.


Clients don’t care how much you know until they know how much you care. Could it be any clearer? A great company is built one client at a time. If you AMAZE every client every chance you get, then they are satisfied and so are you. There’s no feeling good around here because 90% of our clients were satisfied. Every client means 100% of our clients, and not some of the time. Amaze them EVERY TIME. No exceptions. No excuses!


Obsessed with finding a better way.


Our never-ending mission is to find a better way for every process and everything we touch. If it’s good, let’s make it great. If it’s great, let’s take it to an even higher level. Don’t settle for less. In fact, don’t settle at all. Finding a better way is not something we do on the side or when we get the time. Rather, it’s a key priority for every one of our team members. It’s our passion … our way of living … our obsession. We don’t just work IN our business – we work ON our business.


Yes before no.


It’s critically important that we live the culture of YES. This does not mean that every single idea, question, suggestion or recommendation will ultimately be met with a big thumbs-up. It means that we respond to all curiosity with the mindset of YES first. Our bias is to the YES side of life. This is in stark contrast to the too common approach of an automatic NO to any expression of an inquiring mind. Saying NO is easier, but the status quo is not our favorite state. We live in the land of growth, possibilities, ideas, innovation, positive impact and results. The only path to that place is through openness to the unknown. So YES before NO, and NO only if we have done the work and exhausted all the potential of YES first.


Ignore the noise.


We’ve found it’s not always skill and long hours that lead to greatness. It’s also the ability to ignore the noise. Noise could be from naysayers, something going wrong, sun in your eyes, ball took a bad bounce, dog ate your homework, someone cut you off on the way to work, etc. A lot of things that seem serious at first glance turn out to be noise. Will you allow it to keep you from winning? The noise may fluctuate in volume, but your determination to press on in spite of it (ignore it!) will make all the difference to you and our Family of Companies.


It’s not about WHO is right, it’s about WHAT is right.


There is no place at our company for typical corporate arrogance. WHO is right (or WHO is wrong) is irrelevant and inconsequential to WHAT is the right decision or best outcome for the issue at hand. All decisions should be made with a single motivation: the right or best decision for our clients, team members and company. Think about how much a company compromises itself by basing decisions on WHO is in favor or against something instead of WHAT is the best and right decision. The WHAT trumps the WHO in our shop.


We are the "they."


There is no "they." We are the "they." One team. United. All in the mission together. No corporate barriers. No boundaries. Just open doors, open minds and an open culture rooted in trust. The leadership within our Family of Companies trusts you. We trust you to make decisions, and, if you make an honest mistake, it’s OK! We trust you will learn from your mistakes. It’s a foreign concept to most organizations, but for us, it’s crystal clear.


You have to take the roast out of the oven.


Perfection is not the goal when it’s time to make a decision. Focus instead on constant improvement and innovation. Over-analyzing can kill an idea and make you miss an opportunity. Don’t fear failure. If our environment did not tolerate failure, then innovation would die, creativity would die, and eventually, so would our business.
When there’s a decision to be made, there are three possible outcomes:
     1. You make the right one – Great!
     2. You make the wrong one – Hopefully you learn something valuable from it.
     3. You make no decision – You haven’t made the right one, and you haven’t learned a thing.
Always make new mistakes. Make decisions. And, when you believe that roast is pretty much done, pull it out of the oven.